The Economist, September 8th 2007
Mr Cowen is a professor of economics at George Mason University in Fairfax, Virgina, and a co-owner of marginalrevolution.com, one of the best economics blogs on the internet.
“Discover Your Inner Economist” joins a recent school of books demystifying and popularising economics that began with Steven Landsburg’s “Armchair Economist” in 1993, and conquered the bestseller lists in 2005 with “Freakonomics” by Steven Levitt and Stephen Dubner. It stands apart from its predecessors by making its revelations not so much about the way the world works as about the way we ourselves work (and play) and how we can take practical steps to do both better.
Tyler Cowen: Discover Your Inner Economist: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist – Dutton 2007